The Proof / Case studies
The work, and what it made possible.
Stories from the teams I've led and built for. Names stay out, the method stays in. Where a number isn't cleared yet, you'll see a dashed label instead of a claim.
Selected work
Pick a story.
Image slot: case-inbox.webp
Global consulting firm, regional creative teamFive inboxes, one front door. Team satisfaction from 30% to 87%.
OperationsIntake designChange managementDraft
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Image slot: case-corbie.webp
Brand system, built end to endBuilding Corbie: a 56-value palette, six lockups, and rules a non-designer can follow.
BrandDesign systemsVoiceLive proof
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Image slot: case-conf.webp
Flagship multi-day conferenceThe conference deck nobody was surprised by.
EventsPresentation designReview processHeld
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Image slot: case-brand.webp
Firm-wide brand upliftNew standards, rolled out and trained across North America.
Brand rolloutTrainingTemplatesDraft
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Image slot: case-tool.webp
Fast-growing firm, hybrid creative teamTool second: requirements first, pilot with the least technical person.
OpsTool selectionPilotsHeld
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Image slot: case-stretch.webp
Creative team, first-year designerThe stretch project: one designer, one real need, one month.
People leadershipMentorshipDraft
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