How Corbie looks, sounds, and moves.
Click things. Every swatch copies, every logo has a rule, and the light-catch motion can be turned on and off. Built so someone who is not a designer can use it without calling me.
A faceted crow, one lockup family.
Six approved configurations and nothing else. Clear space equals the height of the mark on every side. Minimum size is 24 to 32px on screen and 10 to 12mm in print. Pick a background to see the mark in each approved color.
Clear space
Ten core tokens, each a six-step ramp.
Eight are named for real historical pigments and dyes. Vine Black and Gesso anchor the ends. No single color leads; context decides. Click any swatch to copy its hex, and the hover note tells you which of Vine Black or Gesso passes AA for text on it.
Bricolage Grotesque leads. IBM Plex Sans carries.
IBM Plex Sans sets body, captions, and interface text.
Caption text stays legible at small sizes.Four traits, side by side.
Tap a card to flip it.
Use
operator, network, vetted, diagnose, build the plan, stake
Avoid
agency, vendor, gig, leverage, best-in-class, synergy
Style rules
Oxford comma. Sentence case headers. Numbers one through nine spelled out. No em dashes.
Tenebrism: dark ground, one deliberate highlight.
Iridescence behaves like a sheen catching light at an edge. It is applied to one detail at a time, never as a flat two-tone fill. Teal and violet arrive together across selected facets, then recede. With reduced motion on, the mark rests in a still, lit frame.
One lit moment
Each section gets a single focal highlight. If everything glows, nothing does.
Stair motif
The corbie step is not a divider. It shows up quietly wherever there are steps: the numbered bands, the process cards, the storybook, and the family stair.
Small rules that keep it Corbie.
- Use only the six approved lockups.
- Keep clear space equal to the mark's height.
- Recolor only with palette values.
- Lead with Vine Black as the anchor dark.
- Let the crow wink land once per piece.
- Stretch, distort, outline, or add drop shadows.
- Use "Creative" alone as a wordmark.
- Place the mark on busy imagery with no protection zone.
- Fill whole surfaces with flat two-tone gradients.
- Use corporate filler like "best-in-class."
One master brand, a family of identifiers.
Corbie is set in Variex OT. The identifier word is always set in Major Mono Display. These are the real wordmarks, recolored live.
The practice.
The free audience tier.
Earned by contributing.
The curated public garden.
Shop arm, still being defined.
Kept in reserve.
Corbie COF wordmark
The Cof identifier is the real corbie COF wordmark, a flat one-color vector that recolors to any palette tone. The sun mark is retired from the guidelines.
Founder portrait
The line portrait of Callie is its own asset, used beside the founder intro and the Crowfolio example. It is not part of the Cof mark.